Local SEO Services
Can your local audience find you on search?
46% of users conduct a Google search with local intent. Imagine the number of customers you are already losing because your presence is not optimized for local SEO. With users trying to find local businesses around their neighborhood, investing in a local search engine optimization strategy is becoming imperative, especially for service-based businesses.
Organic Local Visibility with Local SEO Services
Local SEO focuses on not just getting website traffic but also making your business visible to local searches that are likely to be quick converts for your services. Our local SEO services help you with:
Local SEO Audit
We conduct a thorough audit of your current local SEO rankings, the Google Business Profile page, and NAP visibility to gain actionable insights and identify the areas of improvement and opportunity in your local presence.
Keyword Strategy
We build a keyword strategy that focuses on keywords that are location-specific within your industry and develop local web content. We consistently monitor your web pages for the local keywords and optimize pages accordingly.
Google Business Profile
Previously called Google My Business, Google Business Profile provides brand information to both users and search engines including intent, location, and services. As these factors influence local SEO ranks, we help you optimize your profile.
On-page SEO Optimization
Our local SEO services ensure that your geo-specific service pages are optimized for on-page SEO. We implement local SEO keywords, links, and all other SEO best practices to ensure your website is ranking on local search.
Content Marketing
If your website does not have any local SEO-focused content, we can help you create optimized pages from scratch. Our team of experts curates content marketing strategies focused on local SEO including keyword research, blogging, and more.
Link Building
Internal linking and backlinking are both important to expand your local digital presence. We focus on creating local SEO pages, reaching out to other local websites for collaboration, and using link-building best practices to deliver value.
Franchise SEO
If your business has multiple locations across cities and provinces, we can help you optimize each franchise’s Google Business Profile, location-based keywords, content, and overall websites.
Citation Management
Local citations are a reference to your business profile on another website. Leveraging this practice and adding your optimized profile to local directories, allows us to emphasize your presence as a local business and also improve visibility.
Online Reputation Management (ORM)
Online reviews make or break your brand’s reputation. Having good reviews as a local service helps you establish trust. We help you manage and effectively implement an online review strategy to boost your credibility.
Conversion Rate Optimization (CRO)
Our local SEO services help you systematically increase your CRO with a focus on local SEO optimization of your digital presence across all channels. We continue to monitor results and optimize them regularly to improve your CRO consistently.
Ranking Factors in Local SEO
For businesses in the service-based industry, your primary market is your local audience. If your website does not turn up when a person searches for “immigration lawyers near me” or “pest control services in Toronto” you are missing out on your top clients. Here are some factors that affect your Local SEO rankings and performance:
Google Business Profile
This feature makes it easy for people to locate your service on Google Maps and gets you noticed by Google’s search engines. It helps determine your location, services, contact information, and more.
On-page Factors
The use of local keywords in your title, introduction, and throughout the page helps Google determine where your website and business belong. The website’s mobile-friendliness and NAP details also help Google rank your business accordingly in local search.
Linking
Backlinking and interlinking both let you build your authority as a local business. Internal links build your site structure and take your user from one page to the other. Backlinks on the other hand are influenced by the domain & page authority of linking websites, the quality & relevance of the links, and more.
Citations
Online mentions of the website on other website directories as a local service also help improve local visibility. Google takes into account the relevance of the directory to the business, the accuracy of contact information, and quality among other things.
Why Choose Us?
Running a business and trying to locally rank for your website are two arduous tasks. Let us help you with your local SEO to get profitable results so you can scale your business.
15+ Years of Expertise
Our team comprises local SEO experts with prior experience in helping businesses rank locally and get conversions by implementing an optimized local SEO strategy based on your business audit.
Consultation and Guidance
We begin our services by sitting with you and understanding your business, industry, and audience. Once we start the process of building your local presence, we consistently keep you in the loop so you know the results of our services.
Google Analytics Tracking
We closely monitor the ranking, performance, and pages for all local keywords. Based on the monthly reports, we consistently optimize content and on-page strategies to help the website perform better.
Custom Pricing
We believe that one pricing cannot fit all business needs. That is why our Local SEO services have custom price plans based on your business needs, industry, budget, and goals.
Here’s what all our custom plans offer:
Success Stories
We had a professional website but were not getting any visibility or traffic locally. Black Moose helped us create webpages specifically targeting our neighborhood and also helped us optimize our GMB profile. Our local traffic has gone from barely existing to over 7K in the past 3 months.
Legal Services, Toronto
Our company heavily relied on referral traffic for business and our brand image was outdated online. We reached out to Black Moose for a consultation, and they emphasized creating a local presence for more organic traffic and customers. They helped build the entire local SEO strategy and implement it. We now have a steady flow of work and we are really grateful to Black Moose for that.
Cleaning Services, Burnaby
Our small business was constantly being overshadowed by a bigger brand and we were not getting any calls despite having lower pricing for the same services. The team at Black Moose helped us target local keywords, optimize our entire website, and create blogs to show our expertise as a local business. We now rank on the first page for local keywords and calls have increased by 65% in the past 6 months.
Plumbing Company, Barrie
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