About 

An HVAC and plumbing company established 60 years ago, Reliance Home Comfort helps Canadian homes, workplaces, and communities feel comfortable with their heating, cooling, and hot water solutions. They offer advice on products, a range of solutions, and plumbing services across the major cities in Canada.

Project Overview

The team at Black Moose helped Reliance Home Comfort with its SEO strategy and web content. The website was not ranking on major queries and was losing traffic and leads because of it. The aim was to improve the visibility and lead generation of the website.

Solutions We Offered

As the first goal was to improve rankings and visibility on Google followed by an increase in leads, our team focused on auditing their existing plan and revising it.

• We conducted a review of their existing SEO and web content strategy, followed by an analysis of the competitor websites.
• Based on the weak points and opportunities, we reworked the entire SEO strategy and introduced new keywords including local ones.
• We revised the content and optimized it based on SEO best practices including interlinking, keyword optimization, and meta tags.
• Dedicated pages were also created for their multiple locations, and local SEO was implemented.

Project Results

The SEO strategy took over 6 months to strategize, create, and optimize based on the performance and reports taken from SEMrush and Google Analytics. We were able to improve the rankings of the website, with over 70 pages ranking in the Top 10 search results on Google. The traffic also improved drastically by almost 2X.