About 

Let’s Get Moving is a moving and storage company that started in Toronto, Ontario in 2010 with two movers and one truck. At present the brand has 85+ locations across the US and Canada. Here’s how Black Moose assisted in boosting their business.

Project Overview

While the business had a digital presence, its pages were not ranking on search engines leading to low visibility, traffic, and leads. Let’s Get Moving wanted to increase lead generation on their website.

Solutions We Offered

As the focus of the brand was lead generation and getting more jobs online, we focused our strategy on immediate and long-term results.

• We built a keyword strategy to run Google Ads and build an organic SEO strategy.
• We started running Google Ads campaigns to drive traffic and increase lead generation. The metrics we focused on included Cost Per Lead (CPL), conversion rate, and Return on Investment (ROI)
• The team also began creating and revising content for the website with SEO-tailored strategies and keywords.
• Our SEO strategy also included improving Local SEO for franchise businesses and creating business profiles where they did not exist

Local SEO for Hialeah, Florida (Franchise)

November 2023 (left) vs March 2024 (right)

Website SEO for Let’s Get Moving

June to Aug 2023

June to Aug 2024

Project Results

The Google Ads started showing results almost instantanly and most campaigns had an average ROAS of 5X.

The SEO strategy took a few months to build, however, once the pages started ranking it resulted in a boost in leads and the performance of Google Ads simultaneously.

Based on the analysis, 90% of jobs being generated for Let’s et Moving were through Google Ads forms and organic traffic.